What makes these briefs special?

Good question. These briefs are more than your typical briefs not only because they are intended to last you an entire year, but they are also hand-picked, unique concepts that encourage exploration and individuality with how you experiment in each brand. 

Each brief also goes beyond the baseline information and provides you with inspiration photos, key traits and a brand description to get the creative juices flowing. 

What is the intended timeline for these to fit within a year?

This guide provides enough prompts for you to accomplish one per week plus 2 bonus prompts! That may be too intensive for some so this may even last you for more than a year.

What information is provided with each brief?

Each brief is complete with the following: Brand name, Industry, description, 3 key traits, requested deliverables, and inspiration photos. You can see a sample brief included above on this page. 

What can I use these projects for once I complete them? 

You are free to use these projects however you'd like! I encourage sharing on social media, building your portfolio, or marketing yourself in any other way through these projects you design! 

I also encourage you to do these briefs more than once. You may work through them over the course of a year and then restart once you have reached the end to see how you would refine or re-conceptualize each brand you created with your enhanced experience.